"The only things we spend time and money on are things that we believe are worth more than they cost." Those words were written by Seth Godin in his blog, who describes himself as "a writer, speaker and an agent of change"; you can read the whole post here.
Essentially, he says that when we claim things cost too much, we are really saying we don't believe they are worth what is being asked in payment.
In my opinion, Mr. Godin has put his finger on what is looming as a crisis for Christian education in the LCMS. Sunday School is no longer valued as it once was as an institution for teaching the Gospel. Perhaps there other models for Christian education that will flourish, that is, be seen as worth the cost in dollars, staff time, volunteer commitments, and parental investment. I'm not seeing it however.
Your challenge is clear. If you want to build up your Sunday School, you need to strengthen its reputation for value. You need to convince others---your pastor, parents, church leaders, budget-setters---that Sunday School is worth it!
God bless you as you work to make a priority of teaching God's children His Word.
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