Perhaps my biggest frustration as a curriculum editor is the apparent willingness of some Christian education leaders to go with substitute curricula, "off brand" materials published by non-Lutheran companies. Seth Godin got me thinking last week about why and when we are willing to go with substitutes, or not.
Mr. Godin's point is that we are generally ready to accept substitutes when we perceive little added value in "the real thing"; bottled water and generic canned vegetables, for example. We are perfectly willing to pay a little less, or a lot less, for the substitute. But for some things---such as first-run movies or "designer label" clothing---saving money is not the point. We are willing to pay for the real thing. We recognize the value and are willing to pay for it.
So, what about your Sunday School curriculum? In this case, I'd like to think that "the real thing" is a curriculum that clearly present the Gospel and teaches the Lutheran distinctives of Word and Sacrament, Christian vocation, and life under the cross.
There are lots of substitutes in the Sunday School curriculum world. Whether you are willing to choose them or not depends on whether you know what distinguishes them from, and how much you value, the real thing.
God bless you as you teach His children The Real Thing.
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